So you’re a brand new seller on Amazon – congratulations! You’re now a part of the world’s largest marketplace and can reach millions of online shoppers.
Sources say shoppers begin their product search on Amazon nearly 2x more often than on Google. Amazon’s annual revenue is approaching the trillions, and third-party sellers comprise nearly 82% of the e-retailer’s sales. So if you can build your brand on the platform, it could mean steady revenue for you. This post covers how to get more Amazon reviews.
Build Your Reputation to Stand Out Among Sellers
As a new seller on Amazon, peer competition is one of the biggest challenges that you’ll face. Your brand is listed among similar products from all over the world, so it’s important to stand out. One of the best ways to do that is by gathering positive reviews.
*Note that there are two kinds of reviews you can receive on Amazon. Seller Reviews rate the buying experience with the merchant (fulfillment, shipping, communication, etc.). Product reviews rate the product purchased (quality, as described, condition, etc.). Both are important to sales and reputation, but product reviews are easier to find and seem to get more views. You can learn more and manage both in Seller Central.
Get More Amazon Reviews from Customers: How it Can Help You
Reviews of your product, brand or service can create, or cost you sales. They can:
- Convince on-the-fence buyers to make a purchase
- Sway consumers to buy your product over a competitor’s
- Provide quality assurance
- Serve as trusted word-of-mouth recommendations
In other words, reviews mean more e-commerce dollars. Statistically, products with more reviews tend to win over those without. Studies show that:
- 85% of consumers say that they read online reviews for local businesses
- 73% of consumers say positive customer reviews make them trust a business more
That goes for online businesses too.
How to Attract More E-Commerce Reviews
Since October 2016, Amazon forbids merchants from offering free or discounted products in exchange for reviews. However, you can still get great reviews and build your seller reputation.
Provide Excellent Customer Service – To get more Amazon reviews and become a trusted seller, on time shipping and fulfillment, accurate product descriptions, and fair pricing are absolutely essential. Customers are quick to call out scams or bad experiences as a way to protect their fellow shoppers.
Request Reviews via Email – Follow up with the buyer after the item has been delivered. Check with them to make sure everything has gone great (and fix any potential problems) before asking them to post a review. Please, don’t spam them with multiple sales emails; it will backfire.
Use a Review Collection Service – Feedback collection services will help you gather genuine, authenticated reviews made by actual customers who have purchased products or services online. Some services such as tellofy can even help you to get these reviews onto Amazon as well by using a third party share feature.
Maintain Active Social Media Profiles – Facebook, Google, Twitter, and LinkedIn are great places to connect with your customers. They are extremely and popular and encourage two-way conversation. Consider reaching out privately to a happy customer and requesting to leverage their social media review on your Amazon seller profile.
***As always, avoid fake reviews. Tellofy is an invite only system, so only genuine customers who have completed a transaction actually get the invite for writing a amazon product review. try out the tellofy review management system.
Being a new Amazon seller can be overwhelming due to the learning curve. Fortunately, there are lots of forums and guides out there to help new online merchants. Increasing reviews will certainly help to drive online sales and profits – follow these tips to increase customer reviews, and you will be on your way to a great seller reputation. Good luck out there!
Finally we welcome your comments, suggestions or criticism on this article. Please click here to share your thoughts via the tellofy feedback system